As someone with entrepreneurial ambitions I am surprised at some of the low ratings this book has received. Perhaps the ratings are driven by incorrect expectations. If someone wants to turn into an entrepreneur by spending $0.99 on iTunes, well then the person is bound to be dissatisfied. The target audience for this book is someone venturing into the realm of entrepreneurship and wondering when is the right time to jump off the cliff - this book explains, in simple terms, what it takes to have a parachute when jumping off the cliff.
"The 7 Steps" listed in the book may seem obvious but, many a time, are taken for granted and are often not given enough significance in the initial stages of the venture as the entrepreneur is wrapped around his/her own reasons (usually emotional, and at times, egoistical) as to why the venture should be brought to light. Unless a "would be" entrepreneur has satisfactory answers to the seemingly obvious questions in the book, the individual is not ready to get the venture off the ground, without introducing a very high degree of failure-risk.
The book is a simple read, focuses on the crux of what it takes to be an entrepreneur, and more importantly, highlights when it is the right time to quit your day job. Concise and yet meaningful reads on the topic of entrepreneurship do not come any simpler than this. Highly recommended!